Strategic Brand & Growth Advisory
I work with leaders and teams to sharpen brand strategy, so that it provides orientation, simplifies decision-making, and enables growth.
My focus is on the bridge between strategy and execution: creating clarity, aligning teams, and increasing impact in the market.
Strategic
clarity
What does the brand stand for and how is that expressed? Fewer debates, faster approvals, consistent messaging.
Internal
momentum
Leadership and organization move in the same direction. A shared playbook, clear goals with fewer individual interpretations and higher execution speed.
Market
impact
Strategy becomes visible and effective in the market. Consistency across touchpoints, stronger recognition, better win rates.
“Désirée thinks strategically, but also understood what we needed to make it work. That combination was exactly what we were missing.”
I connect brand, product, and go-to-market in one continuous process — from strategic decision to day-to-day execution.
Strategy translates into clear principles.
Principles guide decisions.
Decisions become consistent action.
Topics we address
Positioning & Narrative || Marketing–Comms–Sales Alignment || Customer Experience & Lifecycle Growth || Go-to-Market || Strategic Growth Projects & Roadmapping