Build on strengths. Take bold steps. Drive progress.
From positioning to everyday action.
Led by Désirée Bambynek
Many companies know where they want to go. But between strategy and execution, friction can arise. Ideas lose clarity, priorities shift, and energy fades in day-to-day business.
think brand play closes that gap.
It connects strategy, brand, and execution. With clear direction, effective collaboration, and practical methods that work in real operations. For B2B businesses ready to make an impact.
Work is applied across three core areas:
think
Shape direction with strategic clarity
See what drives your business. Cut through complexity. Build decision frameworks and strategy that last — grounded in purpose, logic and real-world priorities.
Impact
Enable faster, better-aligned decisions across leadership and teams
Define focus areas and trade-offs with strategic clarity
Build strategies that hold up in execution — not just on slides
brand
Turn your brand into a business driver
Position your brand to guide decisions and attract the right customers. Align it with your offer, organisation, and ambition. Embed it into how you work, not just how you look.
Impact
Build a brand system that drives focus and delivery
Ensure coherence across teams, channels, and initiatives
Strengthen internal alignment and external recognition
play
Unlock new growth paths
Test, activate, and scale with structure. Explore new markets, offerings, or business models through purposeful experimentation — and make what works repeatable.
Impact
Reveal opportunities and reduce blind spots
Test before scaling to manage risk and learn fast
Build systems that turn ideas into traction and sustainable growth
Topics I address:
Strategy & Positioning || Narrative & Messaging || Marketing–Comms–Sales Alignment || Customer Experience & Lifecycle Growth || Go-to-Market || Strategic Growth Projects & Roadmapping
Who I work with:
→ Independents building expert-driven businesses
→ Startups scaling from founder-led to system-led growth
→ Lean B2B teams needing external clarity and structure
→ Agencies needing stronger differentiation and repositioning
Some teams need focused support. Others need a sparring partner. Form follows function: depending on your goals, team set-up, and business phase.
Projects & Sprints || Interim Leadership || Advisory || Workshops