Build on strengths.
Take bold steps.
Drive progress.
Specialized B2B strategy consulting
Many companies know where they want to go. But between strategy and execution, friction can emerge: ideas lose focus, priorities shift, and energy dissipates in the everyday demands of business.
think brand play closes this gap by considering the brand as a whole, from strategic vision to operational execution.
Through purposeful direction, seamless collaboration, and practical methods grounded in real-world operations. For B2B businesses ready to make an impact.
From positioning to everyday action
Business
Strategic clarity for action
Understand what drives your organization. A clear strategy enables teams to make faster, aligned decisions. Priorities become tangible, goals achievable, and strategies comprehensible — creating a foundation for action.
Formats & Tools
Strategy Roadmaps & OKRs
Value Propositions
Workshops & Alignment Sessions
Executive Buy-In
brand & Product
Consistency that drives impact
Your brand and products are more than visuals or messaging — they are decision-making tools. Brand and product systems guide decisions, align teams, and create a coherent experience for customers. Consistency builds trust, strengthens differentiation, and drives tangible results, encouraging repeat business.
Formats & Tools
Brand Blueprints & Audience Maps
Product & Offering Design
Workshops & Activation Sessions
KPI Frameworks
Implementation Support
Growth
Unlock new growth paths
Innovation is only valuable if it can be implemented effectively. New markets, offerings, or business models are tested quickly and scaled confidently. Structured processes embed innovation sustainably into everyday operations, reducing risk and accelerating growth.
Formats & Tools
Discovery Workshops
Project Design & Set-Up
Innovation Methods & Processes
Topics we address
Positioning & Narrative || Marketing–Comms–Sales Alignment || Customer Experience & Lifecycle Growth || Go-to-Market || Strategic Growth Projects & Roadmapping
Clients we support
→ Independents building expert-driven businesses
→ Start- and scale-ups transitioning from founder-led to system-led growth
→ B2B leadership teams seeking clarity and structure
→ Agencies pursuing stronger differentiation and repositioning
Some teams require focused support; others seek a collaborative sparring partner. Form follows function — adapting to your goals, team set-up, and business phase.
Projects & Sprints || Interim Leadership || Advisory || Workshops