When traditional strategies fall short, I help your business find fresh momentum.
Sometimes, that means creating an entirely new direction.
Other times, it’s about strengthening the ground you’re already standing on.
Together, we’ll unlock new possibilities and shape the path forward.
Hello, I’m Désirée. I partner with leaders who know growth isn’t measured in numbers alone. It’s about crafting smarter strategies that truly connect with customer needs, creating progress that’s both meaningful and sustainable.
What I do
Your brand has untapped potential. Together, we’ll find the most direct path to unlock it.
Fractional Strategy Direction
For organizations that need ongoing high-level strategic leadership without hiring a full-time director.
Strategy Sprints & Projects
Short, intensive engagements that deliver clarity fast.
Strategic Advisory
For leaders and experts seeking an ongoing, trusted thought partner to navigate challenges.
Custom Reports
Industry-specific research and insights for data-driven decisions.
Brand Strategy & Positioning
Sharpening your brand’s edge to connect deeply with your audiences and achieve your long-term vision.
Growth & Innovation Pathways
Creating clear paths to growth through innovative strategies that build trust, drive relevance, and position your business as a market leader.
B2B Leadership & Experience
Reshaping how your brand connects with business decision-makers and professional audiences through compelling thought leadership, marketing, and experiences.
Organizational Effectiveness
Designing simple but powerful ways for teams to work better, decide faster, and grow smarter.
Who I work with
I’m a strategic collaborator, working closely with you and your teams, agency partners, and cross-functional stakeholders to ensure strategies make an impact where it counts — with your customer.
Legacy Businesses
Repositioning & Evolution
Your brand has history, but now it needs to adapt to stay relevant and drive growth in a modern market.
→ I help you modernize your brand to reach new audiences while preserving its heritage.
Entrepreneurial Businesses
Early-Stage Brand Building
You’ve got the product; now you need to shape it into a brand that builds trust as you scale.
→ I help you become a brand that thrives in the market.
Marketing & Agency Teams
Executing & Integrating
You’re ready to move beyond just campaigning and build a brand that fosters meaningful customer connections to fuel growth.
→ Together we’ll connect brand touchpoints and guide your team in shaping unified brand experiences.
Independent Experts
Individual Brand Building
You’ve built a business around your expertise — it’s time to turn it into a compelling brand that attracts clients.
→ I help you craft your identity and become a voice others listen to.
What clients say
I highly recommend Désirée. She created loads of added value in just a few days.
Désirée has been a crucial element in our marketing strategy. She is an incredibly thoughtful and intelligent professional.
Désirée gets results. She understands the needs of stakeholders in great detail.
A clear analytical view, precision in implementation and fun to work with—it’s what makes a great strategist and Désirée belongs to the best.
I highly recommend Désirée. Especially in overcoming complex challenges and developing strategic directions.
I worked with Désirée for some time and was infected by her ideas, structured work and personality.
Clients
Aareal Bank
authentic.network
AXA Insurance Group
Bayer
BYK Chemie
Deutsche Börse
Geno Broker
IKEA
Lichtblick
L.O.V. Cosmetics
Lufthansa
Mondelez
Philip Morris
Siemens
and others
My expertise
Strategic impact, not just output
Brand strategy core with marketing know-how
From refining strategic narratives for global enterprises to launching challenger brands in competitive markets, I know how to turn insight into action — ensuring strategy drives measurable results across marketing, sales, and beyond.
Interdisciplinary perspective
I’ve collaborated with C-suites on positioning strategies, partnered with agencies to bring ideas to life, and leveraged market insights to shape decisions.
With hands-on experience across B2B sectors — manufacturing, tech, services, finance, and pharma — I bring my German-American background and pan-European market expertise to every challenge.
Practical resourcefulness
I’ve worked with both global corporations and lean startups, often in environments where time, budget, or internal buy-in were constraints.
Whether streamlining marketing efforts, repurposing existing assets for greater impact, or crafting strategies that balance immediate needs with long-term growth, I know how to make the most of what’s available — and still deliver results.
Latest white paper
Value Creation in B2B
A field guide to creating meaningful value for professional audiences — beyond products and content.
