Helping everyday innovators turn insights into impact
Independent strategy direction & perspective
Hi, I’m Désirée. I work with business leaders who know that staying relevant is an ongoing process—not a one-time fix. Through sharp, adaptive strategies, I help companies evolve, grow, and lead from the edges.
working across brand management, marketing, communications, content, and digital experiences.
Who I work with
Leaders & solopreneurs
You know that staying ahead isn’t about following the crowd.
You need a strategic partner who can spark new ideas, push boundaries, and keep your business moving forward.
Growth-minded businesses
You’re scaling and need strategies that work with your resources now and for tomorrow.
You need a strategist who can plug in, keep up, and shape ideas that drive your next move.
Ambitious brand & marketing teams
You’re ready to move beyond campaigns and build a brand that fosters meaningful customer connections to fuel growth.
You need a strategist who can collaborate, align vision, and guide your team toward lasting impact.
“I highly recommend Désirée. She created loads of added value in just a few days.”
How I work
Fractional Strategy Direction
For companies that need ongoing high-level strategic leadership without hiring a full-time strategist.
Strategy Sprints & Projects
Short, intensive engagements that deliver clarity fast.
Leadership Advisory
For leaders who need a trusted thought partner in their corner.
Custom Reports
Industry-specific research and insights for data-driven decisions.
Strategic impact, not just output
Overcoming execution gaps. Ideas get stuck in meetings. I help turn strategic thinking into daily action, moving from “what if” to “what’s next” with practical steps that drive progress.
Doing more with less. Resources are often limited. I help focus on high-impact areas, streamline processes, and maintain momentum, making the most of what’s available.
Staying focused in a busy world. Everything feels urgent. Together we’ll prioritize what truly matters and keep teams aligned, ensuring focus doesn’t get lost in distractions.
The goal isn’t just strategy—it’s about steering your business toward meaningful, sustainable growth.
What clients say
Désirée has been a crucial element in our marketing strategy. She is an incredibly thoughtful and intelligent professional.
Désirée gets results. She understands the needs of stakeholders in great detail.
A clear analytical view, precision in implementation and fun to work with—it’s what makes a great strategist and Désirée belongs to the best.
I highly recommend Désirée. Especially in overcoming complex challenges and developing strategic directions.
I worked with Désirée for some time and was infected by her ideas, structured work and personality.
Clients
Aareal Bank
authentic.network
AXA Insurance Group
Bayer
Bristol Myers Squibb
BYK Chemie
Deutsche Börse
Geno Broker
Lichtblick
L.O.V. Cosmetics
Lufthansa
Mondelez
Philip Morris
Siemens
and others
Latest white paper
A field guide to creating meaningful value for professional audiences—beyond products and content.
Meet your strategist
Désirée Bambynek
Strategy & Brand Growth Consultant
Over the past 15+ years, I have led numerous traditional and experimental initiatives for leading global brands, guiding them through various stages of their evolution.
My broad, intersectional expertise allows me to seamlessly cross-pollinate insights across disciplines, categories, and consumer groups while leveraging deep expertise in: Brand Strategy and Positioning, Digital Experience, B2B Communication Programs, Digital Value Creation, Consumer Insights, Market Entry, and Marketing Innovation.
I believe that strategy thrives at the intersection of ambition and adaptability. By blending strategic frameworks with actionable steps, I strive to empower teams to take ownership of the journey ahead.
Through my German-American background and experience working across European markets, I bring a globally informed, culturally attuned perspective to every challenge and opportunity.
I work independently, collaborating with handpicked partners to bring in specialized expertise as needed.