Turn strategic thinking into playful progress
What's think brand play
think brand play is a pratical strategy approach that helps you grow smarter, not harder. Designed to cut through the noise to spot the right opportunities, we help you build a brand with staying power—making every move count.
Ideal for you if
→ You need to make smart decisions with limited resources.
→ You need strategy that translates into concrete actions.
→ You sense your brand has untapped potential.
→ You want to build real connections with your customers.
→ You want sustainable growth, not just quick fixes.
The approach
Strategic Direction
Where are we going? Map your brand’s evolving potential through deep audience understanding while forging a distinctive market position.
→ Your strategic decisions will be anchored in deep customer understanding and market truth.
Integrated Strategy
What should we do? Transform insights into actionable strategy across channels, messaging, and experience.
→ A clear strategy defines your path to growth and creates a unified force that drives growth and unlocks new value.
Strategy Activation
How will we deliver? Enable swift execution through clear systems and frameworks that empower teams.
→ Your teams will be equipped to deliver remarkable outcomes through optimized processes and strategic partnerships.
Formats
Strategy Direction
Developing a strategy to tackle a specific challenge and achieve desired outcomes.
Consulting
Helping you and your team frame problems, align on goals, and seize opportunities.
Guidance & Perspective
Take a step back to view things from a higher vantage point or through different lenses.
Reports, Presentations, Workshops
Custom research and hands-on team workshops to help you get an outside perspective.
Brands aren’t static. They’re living systems that must adapt or risk fading away.
Meet your strategist
Désirée Bambynek, Strategy Director & Brand Growth Consultant
Désirée Bambynek has worked with global brand leaders across markets at various stages of their evolution for 15+ years and has been a strategy leader in renowned branding, communications and digital agencies.
Her experience spans re-positioning legacy brands, developing communications and marketing strategies for professional audiences, launching brands into new markets, crafting omnichannel experiences, and designing strategy execution frameworks.
With a deep understanding of strategy methodologies and a keen business focus, she brings a multi-faceted and people-first perspective to helping brand leaders explore, experiment and evolve—on their own terms.
What clients say
I highly recommend Désirée. Especially in overcoming complex challenges and developing strategic directions.
Désirée’s strength is understanding the needs of stakeholders in great detail. She uses her strong analytical skills to achieve effective results.
A clear analytical view, precision in implementation and fun to work with—it’s what makes a great strategist and Désirée belongs to the best.
I highly recommend Désirée! She created loads of added value in just a few days.
I worked with Désirée for some time and was infected by her ideas, structured work and personality.
Désirée is an incredibly thoughtful and intelligent professional. She has been a crucial element in our marketing strategy.
Client experience
Aareal Bank
authentic.network
AXA Insurance Group
Bayer
Bristol Myers Squibb
BYK Chemie
Deutsche Börse
Geno Broker
Lichtblick
L.O.V. Cosmetics
Lufthansa
Mondelez
Philip Morris
Siemens
Insights
Value creation in B2B
A field guide to creating meaningful value for professional audiences — beyond products and content.