Value Creation in B2B A field guide to creating meaningful value for professional audiences — beyond products and content. Read the field guide think brand play is a strategy space fueled by curiosity and pragmatism. Services think : Uncover insights to answer key questions and find patterns in data to get you closer to your consumers. Problem FramingCustom Research & InterviewsData-Driven DiagnosisCustomer InsightsCompetitive Analysis brand : Tap into what makes big players successful, but in ways that fit your own strengths, resources and audiences. PositioningStory & MessagingValue PropositioningBrand ExperienceMarketing StrategyBrand Ecosystem Strategy play : Explore opportunities and pilot new ideas to help you push forward and stay relevant. Opportunity MappingStrategic RoadmappingStrategic Brand Growth Get in touch : We’re a team of one+ specialists providing independent thinking and impactful action for resourceful brands. Email us Meet our Strategy Director Vibe check : Our curiosity is interdisciplinary; we’re eager to understand what’s happening around us.We skip the endless decks, opting for co-creation and exploration instead.We challenge the standard way of doing things. We’re creatives at heart.We understand that every new perspective is a chance to improve the outcome.Facts are our compass, but we trust our instincts when it counts.We don’t chase trends just for the sake of it. Together, we craft solutions with brand-audience fit. Dip into our thinking