Helping brands stay sharp
Sharp isn’t just about precision.
It’s about being awake. Attuned. Open.
The edge comes from coherence, not control.
Hello, I’m Désirée. I work with executives, experts, founders and teams to bring their brands into alignment — with themselves and the world.
What I offer
Strategic sense-making, grounded in 15+ years of real-world work
Strategic Framing
We need to make sense of where we are and what’s next.
Understanding how your brand’s evolution interacts with its environment, identifying shifts and adapting with purpose.
Brand Ecology
We’re struggling in a crowded market.
Crafting your brand’s story and voice to reflect your values, while exploring how it connects with its environment, fostering relationships and uncovering areas for growth.
Leadership Thought Partnership
We need a dialogue, not just a fix.
Sometimes, what you need isn’t a new deck, but a new perspective. Collaborative exploration to navigate complexity, fostering clarity and alignment within your brand’s ecosystem.
Execution Clarity & Facilitation
Everyone’s aligned in theory, but misaligned in behavior.
Facilitated sessions that get internal teams aligned around values, language, actions, measurable outcomes and a unified sense of direction.
How I do it
Strategy for playful progress
think brand play is part approach, part philosophy. It welcomes exploration, but stays anchored in outcomes.
Immersion
A deep dive into the brand landscape: current reality, lived values, organizational dynamics, market tensions and consumer behaviors. This is where we slow down, listen closely and explore what might be possible.
Outcomes
→ A grounded understanding of where your brand stands — and why it might feel stuck
→ Alignment on what’s true now, what’s no longer serving, and what needs to shift
Strategy
Translating insight into direction. We shape positioning, narrative, and actions that don’t just sound smart — they cut through, connect and stick.
Outcomes
→ Strategy that aligns who you are with where you’re going
→ Clearer language, sharper decisions and a narrative that builds real momentum
Activation
This is where strategy turns into reality. From team activation to tools and decision frameworks, I help your people use the brand, not just talk about it.
Outcomes
→ Strategy that moves off the deck and into daily decisions
→ A team that’s aligned, empowered and confident in the brand they carry
The rules I play by
More than a way of work, not quite a manifesto, but the foundation of our collaboration in energizing your brand and meaningfully growing your business.
Listen from the inside-out
Every brand already holds its truth, if you know where to listen. I start with people, patterns and lived experience. What’s said, unsaid and just beneath the surface.
Find the tension
The real issues live where your brand, culture and behaviors don’t align. I look for the friction points: between identity and perception, ambition and reality, what is and what could be.
Reframe strategically
We’ll shift perspective. Lean into uncomfortable truths. Name what matters. Build language that aligns with who you are and what might come next.
Express or expand
Sometimes a brand needs clarity. Sometimes it needs permission to grow. Whether it’s expressing who you already are or expanding into what’s next, I help you move with intention.
Permission to be curious
Curiosity sharpens everything. It keeps ideas fresh, conversations open and strategy evolving. Together, we’ll follow questions worth asking.
Brand systems, not just parts
A brand is a system. Every part influences the other. I apply systems thinking to connect culture, strategy and execution, creating synergy that drives lasting impact.
What clients say
I highly recommend Désirée. She created loads of added value in just a few days.
I highly recommend Désirée. Especially in overcoming complex challenges and developing strategic directions.
I worked with Désirée for some time and was infected by her ideas, structured work and personality.
A clear analytical view, precision in implementation and fun to work with — it’s what makes a great strategist and Désirée belongs to the best.
Désirée gets results. She understands the needs of stakeholders in great detail.
Désirée has been a crucial element in our marketing strategy. She is an incredibly thoughtful and intelligent professional.
My expertise
Strategic impact, not just output
My work lives at the intersection of strategy, story, and systems. It’s not about theory or performance. It’s about where intuition meets analysis. Where gut feeling meets data. Where clarity isn’t just a statement, but a shift in how decisions get made and how teams align.
Strategy that takes root
I align strategy with what’s already happening inside your brand. The work flows from what’s real, turning insights into actions that actually shift the way teams move and think.
Cross-sector insights
Working across European markets and industries, I spot what’s transferable, bringing fresh but grounded perspective to complex challenges.
Practical resourcefulness
Resource limitations? They’re not roadblocks. They’re the starting point. We use what you have, creating momentum by making the most of what’s already alive within the system.
Ideas
Value creation in B2B. A field guide to creating meaningful value for professional audiences — beyond products and content.
Living brand systems. What it takes to build and grow a brand today.
Strategy in 2025: Building for doing. From conceptual frameworks to operating systems that put strategy to work.
The role of brand strategy in B2B. A call to action for brand strategy that connects and converts across disciplines.