Turn strategic thinking into playful progress
What's think brand play
think brand play is a practical approach to strategy—from mapping direction to enabling action—that helps teams build distinctive brands and effective marketing strategies. We create not just plans, but systems that empower your team to drive success on your own terms.
Where others stop at frameworks, we combine strategic planning with hands-on project experience. We know how to turn strategies into achievable projects that deliver real results, because staying relevant isn’t a destination—it’s a capability we help you build.
Ideal for you if
→ You want to unlock your brand’s potential but need to be smart with resources
→ You’re looking for strategy that translates into concrete, achieveable actions
→ Your goal is to build genuine customer connections that drive sustainable growth
→ You value the ability to evolve and adapt your brand with confidence
The approach
Direction
Where are we going? Map your brand’s evolving potential through deep audience understanding while forging a distinctive market position.
→ Your strategic decisions will be anchored in customer understanding and market truth.
Integration
What should we do? Transform insights into actionable strategy across channels, messaging, and experience.
→ A clear strategy illuminates your path forward, and creates a unified force that drives growth and unlocks new value.
Activation
How will we deliver? Enable swift execution through clear systems and frameworks that empower teams.
→ Your teams will be equipped to deliver remarkable outcomes through optimized processes and strategic partnerships.
Formats
Strategy Direction
We take charge of strategy development to tackle a specific challenge and achieve desired outcomes.
Research, Strategy Development, Roadmapping, Systems
Advisory
Guiding you and your team through the strategy process.
Problem Framing, Decision-making Frameworks, Insights, Execution Advisory
Facilitation & Mentoring
You own the strategy while we facilitate to help you succeed and stay accountable.
Check-Ins, Tools, Workshops
Brands aren’t static. They’re living systems that must adapt or risk fading away.
Meet your strategist
Désirée Bambynek, Strategy Director & Brand Growth Consultant
With 15+ years of experience guiding global brands through evolution and transformation, Désirée combines strategic vision with hands-on execution know-how. Her journey through leading strategy in branding, communications, and digital agencies has shaped a unique perspective: strategy works best when it’s both ambitious and achievable.
Today, she helps brand leaders explore and evolve with confidence, bringing together proven strategy methods and practical experience to create paths forward that teams can own.
What clients say
I highly recommend Désirée. Especially in overcoming complex challenges and developing strategic directions.
Désirée’s strength is understanding the needs of stakeholders in great detail. She uses her strong analytical skills to achieve effective results.
A clear analytical view, precision in implementation and fun to work with—it’s what makes a great strategist and Désirée belongs to the best.
I highly recommend Désirée! She created loads of added value in just a few days.
I worked with Désirée for some time and was infected by her ideas, structured work and personality.
Désirée is an incredibly thoughtful and intelligent professional. She has been a crucial element in our marketing strategy.
Client experience
Aareal Bank
authentic.network
AXA Insurance Group
Bayer
Bristol Myers Squibb
BYK Chemie
Deutsche Börse
Geno Broker
Lichtblick
L.O.V. Cosmetics
Lufthansa
Mondelez
Philip Morris
Siemens
Insights
Value creation in B2B
A field guide to creating meaningful value for professional audiences — beyond products and content.