Strategy that feels like progress, not pressure
Hello, I’m Désirée. I work with executives, experts, founders and teams to bring their brands into alignment — with themselves and the world.

think brand play is part approach, part philosophy.
It’s how I help brands stay sharp — awake, attuned, open.
Not through control, but through curiosity.
Together, we look closely at your context, your tensions, your values in motion.
We surface what’s clear, what’s shifting and what’s quietly powerful.
And from there, we shape strategies built to energize and evolve.
Most brand work stops at the story.
Let’s take it all the way to impact — for your teams and your consumers.
What I offer
Designed as an invitation to collaborate, we’ll build clarity, create strength through synergy and craft lasting value.
Strategic Framing
Where are we and what’s next?
We explore your environment, reveal patterns and surface purposeful directions.
Strategic Sensing • Brand Reflection & Review • Reality Framing
Brand Ecology
What holds the brand together?
We shape a voice and presence that reflect your values, while building connection points across your ecosystem. Clarity that travels, touchpoints that deepen.
Brand Strategy & Positioning • Narrative Crafting • Brand Experience • Digital Value Creation
Leadership Dialogue
When things are complex, you don’t always need a fix. You need a sounding board.
We create space for strategic dialogue, navigating ambiguity with curiosity and precision. For leaders who think before they leap.
Strategic Soundboarding • Decision Framing • Executive Advisory
Growth Pathways
Inspiration as momentum
Talks, workshops and guided sessions that surface new thinking, stretch potential
and energize momentum.
Exploratory Workshops • Keynotes & Talks • Strategy Sessions