Strategic brand direction.
Designed to work.
Part approach, part competitive edge. We go beyond surface-level fixes to connect business and brand objectives. We look closely at the tension between identity and perception, aspiration and reality. What really matters tends to sit beneath the obvious, shaped by subtle forces often overlooked.
From there, we craft strategies, stories and experiences to close the gaps between planning and execution, turning ambiguity into focus and stalled momentum into meaningful progress.
What we offer
We give teams the tools for brand-led growth.
Brand Storytelling Toolkit
Story framework and narrative development that transforms your brand core into compelling stories people connect with and share across all customer touchpoints.
Customer Value Catalyst
Review and redesign of customer touchpoints and experiences, turning routine interactions into value drivers for retention and loyalty.
Growth Strategy Compass
Customer segmentation analysis and market opportunity mapping that identifies where to focus expansion efforts and how to position for competitive advantage.
Strategic Alignment Session
Intensive session that aligns leadership teams around brand direction, identify and address internal conflicts, and creates shared language and priorities for decision-making.
Brand Operating System
Working with your team over 4-6 weeks to map current brand patterns, design decision-making frameworks and test systems in real market conditions to build a working brand infrastructure. More infos >
Meet your partner
Désirée has spent 15+ years helping brands figure out who they really are, what value they actually bring to people, and how to evolve when the world changes around them.
She’s worked with companies big and small across tech, pharma, consumer goods and professional services — anytime organizations were standing at a threshold.
She designed think brand play as a toolbox to help teams strategically use their brand for growth and connection, bridging the gap between what companies plan and what they actually execute.
Select work
Customer Experience & Growth Discovery for Global Retailer
I partnered with internal data analytics of a global retailer to identify expansion opportunities across 6 customer segments, identifying strategic opportunities that shaped future business development initiatives and revealed untapped market potential.
Talent Retention Strategy & Employee Experience for Aviation Leader
To address post-pandemic talent challenges for an aviation leader, I designed a comprehensive employee experience framework (BX Employee Flywheel) that guided strategic touchpoint optimization, resulting in a full-scale organizational transformation initiative.
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Digital Strategy & Product Launch for Pharma
I developed a go-to-market strategy for a pharmaceutical rare disease launches and conducted a digital maturity assessment, delivering strategic recommendations to enhance agency capabilities and competitive positioning.
Customer Retention Strategy for Online Broker
To mitigate customer churn during a pricing transition for an online broker start-up, I designed a retention strategy. This included developing a multi-phase customer communication flow and creating strategic partnership materials that strengthened B2B relationships with participating banks, ultimately preserving revenue during the transition period.
“Thanks to Désirée’s support we
Messaging Foundation Kit for Scaling Tech Startup
I developed core messaging architecture for a growing startup to maintain brand coherence during rapid expansion, ensuring consistent communication across teams, channels and investor pitches as the organization scaled.
Désirée has been a crucial element in our strategy. She is an incredibly thoughtful and intelligent professional.