When old approaches stop working, new direction brings fresh energy to the brand.
Sometimes, this means creating something new.
Other times, it’s about strengthening what’s already working.
Together, we’ll navigate those transitions and shape the path forward.
Hello, I’m Désirée. I work with leaders who recognize that growth isn’t just about metrics — it’s about finding smarter ways forward and making strategic moves that create meaningful, sustainable progress.
Who I work with
I’m a strategic collaborator, working closely with you and your teams, agency partners, and cross-functional stakeholders to ensure strategies make an impact where it counts — with your customer.
Legacy Businesses
Repositioning & Evolution
Your brand has history, but now it needs to adapt to stay relevant and drive growth in a modern market.
→ I help you modernize your brand to reach new audiences while preserving its heritage.
Entrepreneurial Businesses
Early-Stage Brand Building
You’ve got the product; now you need to shape it into a brand that builds trust as you scale.
→ I help you build a brand that thrives in the market.
Brand & Marketing Teams
Executing & Refining
You’re ready to move beyond campaigns and build a brand that fosters meaningful customer connections to fuel growth.
→ Together we’ll create unified brand experiences and guide your team, ensuring your strategy resonates and scales.
Solopreneurs & Experts
Individual Brand Building
You’ve built a business around your expertise — it’s time to turn it into a compelling brand that attracts clients.
→ I help craft your identity and become a voice others listen to.
What I do
Your brand has untapped potential. Together, we’ll find the most direct path to unlock it.
Fractional Strategy Direction
For organizations that need ongoing high-level strategic leadership without hiring a full-time director.
Strategy Sprints & Projects
Short, intensive engagements that deliver clarity fast.
Strategic Advisory
For leaders and experts seeking an ongoing, trusted thought partner to navigate challenges.
Custom Reports
Industry-specific research and insights for data-driven decisions.
Brand Strategy & Positioning
Sharpening your brand’s edge to connect deeply with your audiences and achieve your long-term vision.
Growth & Innovation Pathways
Creating clear paths to growth through innovative strategies that build trust, drive relevance, and position your business as a market leader.
B2B Leadership & Experience
Reshaping how your brand connects with business decision-makers and professional audiences through compelling thought leadership, marketing, and experiences.
Organizational Effectiveness
Designing simple but powerful ways for teams to work better, decide faster, and grow smarter.
Strategic impact, not just output
Overcoming execution gaps. Ideas get stuck in meetings. I help turn strategic thinking into daily action, moving from “what if” to “what’s next” with practical steps that drive progress.
Doing more with less. Resources are often limited. I help you focus on high-impact areas, streamline processes, and maintain momentum, making the most of what’s available.
Staying focused in a busy world. Everything feels urgent. Together, we’ll prioritize what truly matters and keep teams aligned, ensuring you don’t get side-tracked by distractions.
Bringing a fresh perspective. Everything feels familiar. With new eyes and a proven track record, I help connect the dots and identify missed opportunities.
What clients say
I highly recommend Désirée. She created loads of added value in just a few days.
Désirée has been a crucial element in our marketing strategy. She is an incredibly thoughtful and intelligent professional.
Désirée gets results. She understands the needs of stakeholders in great detail.
A clear analytical view, precision in implementation and fun to work with—it’s what makes a great strategist and Désirée belongs to the best.
I highly recommend Désirée. Especially in overcoming complex challenges and developing strategic directions.
I worked with Désirée for some time and was infected by her ideas, structured work and personality.
Clients
Aareal Bank
authentic.network
AXA Insurance Group
Bayer
BYK Chemie
Deutsche Börse
Geno Broker
IKEA
Lichtblick
L.O.V. Cosmetics
Lufthansa
Mondelez
Philip Morris
Siemens
and others
Our goal isn’t just growth for the sake of it. We’re creating meaningful change by thinking differently and acting with purpose.
Désirée Bambynek
Strategy Partner & Brand Growth Advisor
Let’s explore progress for your brand.
Latest white paper
Value Creation in B2B
A field guide to creating meaningful value for professional audiences — beyond products and content.
