Brand tools for the pragmatic self-starter
It’s easy to become lost in the endless possibilities of building a brand. Wouldn’t it be nice, if there were a few practical but effective tools, to help you prioritize and focus? Great idea! We’ve developed a toolbox that uses three grounding elements to be your guide to brand success – no more, no less.
Whether you’re just starting out or looking to take your business to the next level, you’ll be equipped with the tools to create a powerful brand that stands out in your market, connects with your customers, and drives business growth.
brand tools
Strategy
What do we stand for?
Set the foundation for connected brand activities by developing a strategy that is inspirational, actionable and amplifies your strengths.
Questions we’ll find answers to
→ What is my purpose?
→ What does my brand stand for and create value for my customers?
→ How does that translate into a brand identity?
→ What are others doing and how do I position myself?
Tools
• Brand Identity: Purpose, Brand Values, Tone of Voice
• Brand Strategy
• Value Proposition
Insights
What drives our customers?
Put yourself in your customer’s shoes and tap into trends to better understand how your brand might deliver the best possible value.
Questions we’ll find answers to
→ What drives and motivates my customers?
→ What physical or digital places do they hang out at?
→ How does their behavior inform their decision to buy?
→ What unfulfilled needs do they have?
Tools
• Customer Research
• Customer Channel Map
Communication
What do we want to say?
Turn your topics into stories and experiences through clear, connected messages and creative formats.
Questions we’ll find answers to
→ What’s my communication strategy?
→ What are the key topics that will most resonate with my customers?
→ What does a good content plan look like for me?
→ What creative ideas will visually support my communication and engage my customers?
Tools
• Communication Strategy
• Strategic Focus Topics
• Storytelling & Creative Ideation (optional)
Our consulting meets coaching approach
Our custom approach combines consulting expertise with coaching techniques to provide you with comprehensive problem-solving and goal achievement strategies. It empowers you by helping you identify strengths, weaknesses and goals, and develop a focused plan to achieve them.
Especially if you are seeking long-term success and sustainable solutions, our hands-on approach provides you with the personalized guidance you need to reach your full potential.
A founding success story: From hobby to business with impact
Meet Shanna, a talented photographer, and Jeff, a self-made marketer. Through our collaboration, we implemented a brand strategy and utilized customer insights to create a unique value proposition that resonated with Shanna’s target audience.
By focusing their marketing efforts on the most effective activities, Shanna and Jeff were able to maximize their impact, and set themselves apart from the competition in the process.
How we achieved it
🎯 Strategic focus topics gave their brand focus and created a unique value proposition only they could provide.
💪 Customer insights helped identify which marketing activities would be most effective, so both of them could put their time and energy into the right things.
🌱 Outlining a clear purpose from the start made it possible to grow the business down the road.
“Désirée is an incredibly thoughtful and intelligent professional, helping us to avoid doing everything just because, really thinking through what we want our company to represent, and how we want our company to communicate through social media, events, and branding.”
— Jeff Gibson, Co-Founder and Head of Marketing, Shanna Paxton Photography
I’m a firm believer that practical strategy is key to making an everyday impact, which is why I am committed to helping you cut through the noise and build a brand that works with your strengths. Drawing from my 15 years of experience in leading successful brand, communications, and business endeavors, I have distilled a practical and focused approach to brand building that is tailored to your unique needs and delivers results without having to do it all.
Don’t settle for a one-size-fits-all approach – let’s lean into your potential and find what works for you.
— Désirée Bambynek, Founder & Strategy Partner
FAQs
I work in a very hands-on capacity by combining the best out of consulting and coaching practices. That means you'll be an active participant and we'll develop things together. You'll contribute your industry knowledge, skills and workflow, and I'll add my external perspective of best practice strategy, brand operations, business, market and communications. We'll combine both to create a full picture and make action plans that fit to you and your business.
The benefits of this consulting-meets-coaching approach is that it helps you develop your strategic skills in the process – so you're not dependent on me in the future, but develop the capabilities to move forward on your own.
Sounds like you just need someone to help you focus and use your tools more effectively. I got you. I also offer sparring sessions, i.e. 1–2 hours a week over a course of 6–12 weeks.
Ask me about sparring and coaching only, and let's talk about how I can help you get moving.
Yes! For every element that we define and develop, you'll receive a resource for future reference, typically a PDF.
For face-to-face calls and check-ins, we will meet on Google Hangout or Zoom. Sometimes we will brainstorm and share ideas with each other, that will take place on a Figma or Miro board. You'll also have a private workspace where you'll have all your work documents and references in one easy-to-access place.