Most professionals make brand decisions on the fly — choosing colors for social posts, writing website copy, deciding how to present new services. This often leads to inconsistency and decision fatigue.
This workshop series teaches you to build a brand system that helps you make these decisions more quickly and consistently.
Who this is for
- Freelancers and consultants who want their brand to feel consistent without overthinking every choice
- Small business owners tired of reinventing their brand approach with every new project
- Creative professionals who know their brand matters but struggle with the day-to-day decisions
- Anyone who wants their brand to evolve naturally without losing its core identity
You don’t need to be a brand expert or have a big budget. You just need to be ready to build something that actually works for your business.
What we’ll do together
Workshop 1: See your brand patterns (75 minutes)
We’ll map out how your brand actually works right now — not how you think it should work, but what you’re really doing. You’ll discover the unconscious patterns in your brand decisions and identify what’s making things harder than they need to be.
Workshop 2: Build your operating system (75 minutes)
Using what you learned about your current patterns, we’ll design a simple system that makes brand decisions easier. Think “if this, then that” rules for your brand, plus tools that help you stay consistent without getting stuck.
Workshop 3: Test and refine your system (75 minutes)
We’ll put your new brand system through real-world scenarios to make sure it actually works. You’ll leave knowing exactly how to implement it and what to do when you inevitably forget to use it.
What you’ll leave with
- A brand decision tree that makes choices obvious instead of overwhelming
- Principles that keep you consistent without boxing you in
- Practical tools for common brand situations (social media, client communication, new services)
- A system that evolves with your business
- Less mental energy spent on brand decisions, more time for actual work
Workshop details
Format: 3 workshops, 75 minutes each
Group size: 6-10 participants
For more information, including pricing, dates and registration, get in touch.