Impact matters. And it shows.
Strategy only makes a difference if it sticks. Here a few cases.
Positioning | Messaging Architecture
Messaging foundation for a scaling tech start-up
To maintain coherence during rapid growth, I built a messaging system that aligned internal teams, external communication, and investor messaging.
Impact
Stronger internal clarity, more consistent brand language and story — without slowing down scale.
Experience Architecture
Employee experience strategy for an aviation leader
To address talent loss post-COVID, I designed the “BX Employee Flywheel” — a framework for optimizing employee touchpoints and guiding long-term cultural alignment.
Impact
Stronger retention, integrated HR strategy, and cultural coherence.
Retention Strategy | Strategic Communications
Customer retention for an online broker
Facing churn during a pricing shift, I built a phased customer communication strategy and co-created B2B materials to stabilize banking partnerships.
Impact
Revenue preserved, customer trust retained, partnerships strengthened.
Positioning | Delivery System
Strategic narrative & delivery framework for a digital agency
To turn a bold brand positioning into a practical advantage, I developed a custom strategic approach for pitching and delivering client projects. The framework translated positioning into day-to-day processes, enabling a consistent way of working, clearer roles, and stronger deliverables.
Impact
A pitch and project system that set the agency apart, built internal alignment, and made its value tangible to clients.
Market Entry | Commercial Activation
Go-to-market strategy for a pharma leader
I developed the digital strategy and launch approach for a rare disease product, including a maturity audit and internal capability upgrade.
Impact
Clear GTM path, sharpened agency role, stronger market readiness.
Experience Architecture | Growth Strategy
Customer experience & innovation for a global retailer
I partnered with internal analytics to uncover growth potential across six customer segments — shaping future development initiatives and surfacing untapped market opportunities.
Impact
Focused investment decisions, strategic clarity, cross-functional alignment.