Power-up your project
I help agencies add strategic rigor where it’s needed and empathy-driven insight where it matters, so every project combines measurable growth with human-centered brand and experience design.
01
Brand strategy
Positioning & narrative
Value propositions
Relaunch & rebranding
Playbooks & guidelines
02
Brand & customer experience
Customer journeys & service blueprints
Storytelling & data-driven marketing along key touchpoints
Guidelines for cohesive brand experiences
03
Go-to-market strategy
Market entry & launch strategy
Marketing & sales alignment
Buyer personas & segmentation
Campaign & pitch support
04
Strategic growth
Opportunity mapping & market analysis
Trend scouting & workshops
Development of new services or products
Power-up your projects.
“Désirée created loads of added value in just a few days. And she has a great team spirit and a truly unpretentious mindset.”
What I bring
Agency experience
I know how agencies work, understand internal processes, and am familiar with the dynamics between teams and clients.
Industry know-how
Experience with complex B2B products and highly regulated markets such as pharma, technology, finance, and consumer goods.
Low-ego mentality
I work collaboratively, without putting myself in the spotlight, and focus on driving teams and projects forward.
About me
I’m a former Strategy Director and International Growth executive with over 15 years experience developing and leading strategy, marketing communications and digital innovation projects.
My focus is on complex, cross-disciplinary challenges — from brand repositioning and thought leadership to digital transformations and launching new products and platforms.
I have worked with market leaders like Siemens, Philip Morris, BYK Chemie, Bristol Myers Squibb, Johnson & Johnson, IKEA and Lufthansa.
Using methods like Design Thinking, Agile, and the Business Model Canvas, I work closely with teams and clients to deliver measurable results, stronger relationships, and a clear market position.