A strong brand is more than just good marketing. It’s the system that connects everything.
I help you build that system. With over 15 years of experience as a strategy consultant, I support companies in turning their brand into an integrated, actionable system — across positioning, communication, and sales.
My approach goes beyond PowerPoint. It takes your teams and resources seriously. And it works, because we implement it together.
Using methods like Design Thinking, Agile, and the Business Model Canvas, I work hands-on with your team to ensure new strategies stick — and work in daily operations. Because real change only happens when strong ideas meet practical application.
What that looks like in practice
✳︎ Strategy that fits your team, customers, strengths, and reality
✳︎ A holistic view from product portfolio to digital channels
✳︎ Collaboration that moves from planning to doing
Over 15 years in the making
Since founding my practice in 2022, I’ve made it my mission to bring enterprise-grade strategic thinking to startups, lean teams, mid-sized organizations, and independents. That means helping ambitious businesses sharpen their brand, align their teams, and act decisively — even in uncertain conditions.
I cut my teeth during the 2008 financial crisis and quickly evolved with the landscape: from mobile-first and social strategy to leading digital transformation across content, brand, customer insight, and experience. Most recently, I served as Director of International Growth at a full-service agency, supporting global brands as they modernized how they work and communicate across PR, content, marketing, and sales.
Whether guiding global leaders like Siemens, Lufthansa, and Philip Morris, or scaling startups and mid-sized challengers, I bring a sharp, systems-oriented approach to help teams focus, adapt, and grow with intent.
