My goal: Maintain the big picture while staying grounded in what’s practical. Build connections, not confusion. That’s why I blend strategic thinking with hands-on execution, step by step.
Over 15 years as a strategy consultant have taught me: Business is getting more complex, and leaders are juggling more than ever. Strategy alone isn’t enough anymore. Companies need to think and act holistically and in an integrated way.
What this looks like in practice:
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A brand-holistic perspective on challenges, from portfolio to digital channels .
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Strategy that transcends the deck, enabling internal teams and considering resources .
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Collaboration without hidden agendas or unnecessary overhead.
My approach is hands-on and collaborative. Using methods like Design Thinking, Agile, or Business Model Canvas, I work closely with leaders and their teams to ensure new strategies take root and thrive.
I do more than deliver recommendations; I work alongside your teams because real change happens when great ideas meet practical execution.
Désirée Bambynek
Principal Strategy Consultant
Over 15 years in the making
I launched my career during the 2008 global financial crisis. By 2013, I was fully immersed in the race for social media and mobile first dominance.
From 2015 onward, I actively pursued complex digital transformation and omni-channel projects that integrated brand strategy, content, experience and customer insights. Additionally, in 2018, I ventured into entrepreneurship, concentrating on translating the extensive corporate approaches I was used to into accessible brand frameworks for small teams and independents.
The early 2020s were all about growth, most recently as Director International Growth for a leading full service agency: helping big brands in becoming more agile and modern, while also helping them rediscover their roots and streamline their activities across content, PR, marketing and sales.
Today, VUCA, BANI, and their counterparts are familiar elements in my arena, specifically in the realm of navigating and translating shifting circumstances into actionable, comprehensive strategies, or exploring new opportunities.
I’ve worked with global companies including Siemens, Philip Morris, BYK Chemie, and Lufthansa, alongside startups and mid-sized enterprises seeking to drive meaningful impact in their respective markets.