Three principles guide our work:
Clarifying
See what truly drives your business — and focus your energy, resources, and investments where they’ll deliver real results.
Connecting
Align strategy, brand, product, and culture so your efforts reinforce each other and move in the same direction.
Catalizing
Help teams execute with confidence, translate plans into measurable progress and KPIs, and create lasting customer value.
About Désirée Bambynek
Strategy Advisor
Désirée combines strategic depth with a clear understanding of how brands nurture sustainable business growth. Drawing on her experience across European markets, she has a sharp instinct for audience needs and behaviors, and translates that into a grounded, effective strategic approach.
Before founding her independent practice, Désirée held leadership roles at fischerAppelt and Leo Burnett, where she led international agency strategy and growth, and supported market leaders with brand, marketing communications, and experience strategy, market entry, and transformation initiatives. She has also advised startups and small teams achieve measurable impact through targeted initiatives.
Désirée leads all strategy projects in close collaboration with client teams and external partners, focusing on strategies and programs that can be put into practice every day. She is also the editor of The Brain Itch, a publication about strategy, connection and growth.