A strategic partner with depth and impact
About Désirée Bambynek
Strategy & Growth Director
Désirée combines deep strategy expertise with a broad understanding of how brands drive sustainable business growth. With experience living and working across Europe and North America, she combines cultural adaptability with practical insight and a grounded, strategic approach.
Before think brand play, Désirée held leadership roles at fischerAppelt and Leo Burnett, where she was responsible for international agency growth and strategy, and supported market leaders with brand and communications strategy, market entry, and transformation projects. She has also helped startups and small teams achieve measurable impact through targeted initiatives.
Désirée leads all strategy projects in close collaboration with client teams and external partners, focusing on strategies and programs that can be put into practice every day. She has also been the editor of the publication The Brain Itch since 2018.
Guiding principles
Clarifying
See what truly drives your business — and focus your energy, resources, and investments where they’ll deliver real results.
Connecting
Align strategy, brand, product, and culture so your efforts reinforce each other and move in the same direction.
Catalizing
Help teams execute with confidence, translate plans into measurable progress and KPIs, and create lasting customer value.