Strategy consulting beyond the ordinary
Powered by Désirée Bambynek
Not every business is Nike. Or Apple. But every business can be unforgettable to its customers. What you need is a clear sense of what makes you matter and the strategy to turn that into trust, traction, and growth.
Work takes the form of projects, interim support, workshops, or advisory across three focus areas:
The positioning play
Make it clear who you are, what you offer and why it matters. When your position is understood, it’s easier to build trust, open doors and make decision-making easier.
What we’ll achieve
- A clear market position that sets your company apart
- Value propositions that make decisions straightforward for customers
- Thought leadership that builds authority
- Documented guidelines for internal teams and marketing initiatives
The connection play
Stop pulling in different directions. When marketing, communications, sales and business development build around the same foundations, everything builds toward the same outcome: stronger relationships, cohesive customer experiences and measurable growth.
What we’ll achieve
- A unified strategy everyone can follow
- Teams aligned around shared goals and responsibilities
- Priorities that save time and resources
- Consistent digital and offline experiences that build trust and engagement
The opportunity play
Digital is no longer a channel; it’s the core of business. We identify the opportunities with the greatest impact and focus resources where they matter most, turning ambition into measurable growth and new business possibilities.
What we’ll achieve
- Clarity on which digital initiatives will drive real impact
- Prioritized roadmaps for new products, services, or platforms
- Actions that drive revenue, market share, or efficiency
Need something specific? Let’s talk through what’s happening with your business.
Is your strategy really working?
Answers to the top questions B2B leaders ask about growth, positioning and alignment. And why it matters more than ever.
Are you an agency? Discover power-ups for your brand and experience projects.
Plays in action:
Identifying new business opportunities by analyzing data and learning from customer experiences.
For a global retailer
Increasing employee retention by rethinking value along the employee journey.
For an aviation leader
Supporting leadership in defining a yearly strategic agenda, with topics, priorities and OKRs.
For a professional services provider
Sharpening competitive positioning by developing a bespoke approach and framework.
For a digital experience agency
Ensuring coherent messaging across teams, channels and investor pitches as the organization scales.
For a blockchain startup
Mitigating customer churn by aligning communication, sales and partners.
For an online broker startup
Engaging healthcare professionals for a new product with a data-driven marketing approach.
For a pharmaceutical leader
Designing a messaging framework to ensure content and campaigns drive sales and strengthen reputation.
For a global manufacturer
Addressing client needs while leveraging limited resources by synchronising marketing and sales operations.
For a professional services startup
All of these projects share the think brand play mindset of approaching new challenges with strategic rigor and open curiosity.
Clarifying
Uncovering what truly drives the business and aligning teams around it.
Connecting
Bridging intent and execution across brand, product, culture and operations.
Catalizing
Supporting leaders in turning direction into traction, especially during moments of change.
“Désirée has been a crucial element in our strategy. She is an incredibly thoughtful and intelligent professional.”
Meet your partner
For over 15 years, I have helped businesses see their strengths clearly, understand what value they bring to people and how to seize opportunities when the world changes around them. I have worked with companies big and small across tech, pharma, finance, consumer goods and professional services. With think brand play, I designed an approach that combines strategic action, sustainable growth and organizational design to help leaders grow their business while leveraging their unique competitive advantage.